Once you have launched you must ‘stay connected’! Keep updating your community with news of the campaign.
Marking milestones – make sure you mark relevant milestones such as 10% of target raised, 25% of campaign target, 50 donors have raised over £5000, halfway through the campaign etc – with communications to maintain momentum and boost engagement/donations.
Using interesting facts and statistics and notable calendar days as hooks to resend news of your appeal e.g. it’s Mental Health Awareness Week and we are crowdfunding to improve our mental health provision etc.