Not only would this address a shortage of performance and rehearsal space locally, but we would be able to raise revenue from lettings and services such as theatre ticketing, an interval bar and courses in the holidays.
We launched the appeal with a video created by our sixth-form media students, which we uploaded to our crowdfunding page and school website.
DonateMySchool (now part of InvestMyCommunity) produced a fundraising appeal letter that we sent out to the school community, asking them to donate online, and to pass on details of our appeal to their own social media networks of family and friends.
To help incentivise donors, DonateMySchool suggested we set up a rewards scheme, along the lines of those run by professional theatres.